05Services
You can’t improve marketing you can’t measure
Ads cost real money every day. Yet many Norwegian businesses run Google Ads and Meta Ads on top of tracking that reports nothing, double-counts, or counts the wrong thing entirely. The campaigns then “optimise” toward noise — and the budget quietly leaks.
The usual state of things
GA4 was migrated automatically from the old Analytics and nobody checked what survived. The conversion event fires on a page view, not a purchase. The Meta pixel counts a “lead” every time someone opens the contact page. Two tag managers load on the same site, racing each other.
The result: the ad platforms learn from wrong signals, reports disagree with the bank account, and decisions get made on gut feeling dressed up as data.
What a correct setup looks like
One Google Tag Manager container, documented. GA4 events that map to things you actually care about: an enquiry sent, a call clicked, a purchase completed with its value. Google Ads and Meta conversions imported from the same source of truth, deduplicated. Consent handled the way Norwegian visitors expect.
We test every event by doing the action ourselves and watching it land — not by assuming the green checkmark means truth.
What changes when the numbers are real
Campaigns optimise toward orders and enquiries instead of clicks. You see which channel and which search term actually produces customers, and budget moves there. The monthly question changes from “did the ads work?” to “which of these three things should we scale?”.
Tracking setups are quoted after a free review of your current accounts. GA4 and conversion checks are also included in the Business Support plan.
Not sure your numbers tell the truth?
Tell us what you run today — which platforms, what you measure. We review the setup for free and reply with what is broken and what it costs to fix.
Get the tracking reviewed